The Wild Ventures launches its house of brands and announces USD 750,000 angel round
The angel round includes investors such as Alex Bouaziz, Founder & CEO of Deel.com; Stefan Lindeberg, Founder of VC firm Creandum; the founders of pet insurtech scale-up Lassie; Thomas Ekman, ex CEO of Axel Johnson publ, Dustin and Tele2; and Indra Sharma, Partner at Peak Capital
Dear friends and partners,
Today is the official launch of The Wild Ventures, our AI-powered house of impact brands. Our mission is to bring community-driven, sustainable and inspiring brands to stale, overlooked verticals. We primarily build brands fully in-house and already have two consumer brands and one B2B brand in our portfolio, but we also partner up with the most talented founders to support them on their journey by helping out with branding and go to market advisory through our Wild Creative Capital agency.
The opportunity
More than 15 of the world’s 50 biggest public companies by market capitalization are multi-brand corporations, including household names like Procter & Gamble, LVMH and The Coca-Cola Corporation. The Wild Ventures aims to build on the success of the model and its vast opportunities to create synergies and network effects, but to do so in a modern and sustainable way. We aim to stay lean and fast by fully leveraging AI tools - both external and in-house built - as well as finding exceptional, innovative partnerships in supply chain, manufacturing and distribution to stay asset light and flexible.
Welcoming a roster of world-class investors
To capture this opportunity we invited a select number of angel investors to join the company as part of a USD 750,000 funding round. The investors make up a unique blend of founders, operators and professional investors from all over the world, ranging from startups to unicorns. These investors include Alex Bouaziz (CEO of Deel), Stefan Lindeberg (Founder of Creandum), the founders of Lassie, Thomas Ekman (ex CEO of Axel Johnson publ), JJ Chai (CEO of Rainforest), Indra Sharma (Partner at Peak Capital), Parham Benisi (Partner at Pophouse), Janina Aarts (ex CFO of H&M Beauty), En Ming Ong (CEO of Rocket Eyewear), Philippe Klintefelt Collet (ex Partner at Global Founders Capital, Chief Strategy & Financial Officer at Aibidia) alongside many others. Your belief in our vision is a massive driver for us.
Investing in Growth
With the fresh round of funding we are doubling down on launching and scaling our in-house brands:
Wild Palace: Wild Palace is a Scandinavian direct-to-consumer home decor brand, committed to sustainable innovation and design excellence. Its first product category is premium customized wallpaper and murals. With a century-old Swedish wallpaper factory as its production partner, Wild Palace combines heritage craftsmanship, FSC-approved materials, and cutting-edge digital printing to bring eco-friendly, made-to-measure wallpaper to a global audience. With its in-house design agency, Wild Palace re-imagines wallpaper for today’s homes and executes world-class creative designs. The brand is officially launching in the US.
wildpalace.com 
Poositive Pets:
Poositive makes dog waste bags planet positive. With nearly half a billion dogs kept as pets globally, over 80 million in the US alone, an estimated 415 billion dog waste bags are used globally every year. For every box of eco-friendly, certified home compostable, cornstarch bags sold, Poositive funds the removal of an additional pound of plastic from nature—the equivalent of 25 plastic bottles. Allowing buyers to ‘poop away plastic’ with every purchase.
poositivepets.com 
Future Paper: Future Paper reduces deforestation by selling bamboo paper and planting new trees with every sale, enabling companies to fight climate change just by switching paper. Impact data is turned into powerful visualizations that brands can share and link to products through QR codes.
Join the movement
The Wild Ventures is so much more than a company - we’re a movement about reclaiming the wild, turning boring into fun and igniting communities. We all deserve so much more, and we’re here to build. Join us today!
From all of us at The Wild Ventures
