We're a team of founders, operators, investors, marketers, strategists, creatives, and engineers with deep experience building businesses and brands.

Our Leadership Team

Bjorn Bergstrom

Bjorn Bergstrom

Founder

  • 15 years' experience as a VC and exited founder
  • Built VC/PE-backed startups and scale-ups as a CEO and C-suite
  • Scaled profitable companies from $0 to $200M+ in net sales; built and exited a global house of brands
Arvid Lithander

Arvid Lithander

Founder

  • 2X Founder & Operator. Award-winning creative leader
  • Scaled operations and teams in the US and APAC and served as Managing Partner with $12.9M ARR
  • Ex Creative Director at Saatchi & Saatchi, 72&Sunny and W+K. Winner of Cannes Lions, OneShow, D&AD. Guest lecturer at INSEAD Business School
Shannon Cullum

Shannon Cullum

Founder

  • Ex-CEO at Saatchi & Saatchi and Mullen Lowe; former global MarTech, Fintech executive
  • Leadership and brand building experience across N.A., EMEA & APAC
  • Strategy, consulting, and marketing for 50+ world-class companies in 20+ countries
Stellan Bergstrom

Stellan Bergstrom

VP AI & Engineering

  • Tech leader, full-stack engineer and architect
  • 20+ years building tech platforms and AI solutions
  • Experienced in leading product development and innovation across multiple industries
Malin Renstrom

Malin Renstrom

Operations Director

  • Experienced operations and finance leader
  • Experience across the US, APAC and Europe, working with operations in tech, ecommerce, mobility, leisure, and consulting